Karen is an energetic, innovative Marketing professional with 16+ years of experience in Technology/Internet, Staffing/Training and Advertising/Marketing related industries. She has developed and implemented proven and effective marketing programs to drive sales initiatives. She is a steadfast performer with a solid record of achievement who has the courage to implement plans rapidly and produce results. Karen is a flexible, dependable problem-solver, who is organized, resourceful and always client-centric.

       
Key Achievements:

• Published "Direct Mail for Dummies®" booklet, which became a highly successful lead generation tool for hot Internet start-up; publishing rights purchased by USPS. View Resume >>
• Founded the Bay Area’s Affiliate Merchant Roundtable, an exchange forum to share info on Affiliate Marketing, which grew to attract 100’s of attendees and panel speakers from across the U.S. View Resume >>
• Key contributor to the success of Netscape's Career Center through marketing and sales initiatives attracting 100’s of attendees and big name employers and venture capitalist to multiple on-site career fairs and networking events (i.e. Adobe, Apple, CNET, Cisco, E*Trade, HP, Kleiner Perkins, Sun Microsystems, etc) View Resume >>
• Within 7 months, promoted AQUENT’s new division -WebStaff- in Dallas market from initial start-up to company’s revenue leader View Resume >>

Associated Organizations: Direct Marketing Association (DMA), Dallas Interactive Marketing Association (DFWIMA) , eWomenNetwork, Business Marketing Association (BMA), American Marketing Association (AMA)