New Product Launch? Ensure Sales Success with the CompUSA Media Network...
now including 3 zones (Storefront Display, HE Dept & Monitor section)
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Karen,
Are you launching a new product? Communicating your product value
to consumers and sales associates is critical to your success.
Use instore TV as part of your integrated marketing plan,
which should include multiple touch-points throughout the store.
For as little as $2500 per week, you're able to use Sight, Sound & Motion
to communicate, educate and motivate shoppers and sales associates alike.
Learn more about our New Product Program STARTING NOW!
Audience / Venue Specifics
>> Broadcast your message in 225+ CompUSA stores nationwide
>> Aired on ~80 screens per store; ~18,400 total
>> Reach ~5.2 million tech-savvy shoppers per month
>> Raise brand and product awareness with sales associates
>> Reach your customer at point-of-purchase
>> Increase your Media ROI by reaching a highly targeted audience
Program Includes:
>> In-Store TV (3 zones)
......15-sec spot 1X per hour aired within HE dept. & Monitor section
......15-sec spot 2X per hour shown on Storefront Media Display
>> Targeted shelf signage "As Seen on CompUSA TV"
>> Storewide radio promoting TV network
>> Monthly sales lift analysis
>> Creative production of a custom 15-sec spot
Introductory Cost: $10,000 for 4 weeks
Karen, we've put together this special program to help launch your product
and ensure sales success. Contact us TODAY to learn more:
Wanda Watson
CompUSA Account Director
(972) 528-2164 office
(817) 312-7774 cell
wanda_watson@compusa.com
wandaw@compusamedianetwork.com
http://www.compusamedianetwork.com
*Managed by In-Store Media Networks
To
learn more about ISM and our [NEW] ICE Media Network
reaching 56% of the Independent Consumer Electronics market
please visit
http://www.ismnetworks.com/networks.html
Issue 02/15/2007
Vendor Update
Industry Quotes
A recent Nielsen Media Research study showed 68% of customers said their
in-store purchase decision would be swayed by messaging heard while shopping
(Adweek, 8/29/06)
Learn More >>>
According to a POP Advertising Institute's (POPAI)
study, over 60% of final purchasing decisions were made in-store for
electronics and related products. Even when consumers know the type of
product they want to purchase, typically the product brand is not selected
until they are in-store.
Learn more >>
DEADLINES:
- Weekly spots due 12 days prior to air date.
- Monthly spots due 3 weeks prior to air date.
Learn More >>>
PRODUCTION:
Starting at $750.
Learn more >>
CompUSA Media Network, 14951 North Dallas Parkway, Dallas, TX 75254 (800)
750-7027,
www.compusamedianetwork.com
Managed by: In-Store Media Networks, 10300 N. Central Expwy. #580, Dallas,
TX 75231 (866) 750-4766,
www.ismnetworks.com
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