The CompUSA Media Network Increases
Product Knowledge in 80% of Sales Associates
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Karen,
Recent survey confirms... The CompUSA Media Network is an effective marketing / communication tool for educating sales associates (up to 80%) and increasing consumer awareness.
As marketers, we are challenged to find the most cost-effective, results-oriented marketing program for our investment. That's why we are continually evaluating the CompUSA Media Network program.
2007 Research Results on Track
In
DEC 2006 and again in FEB 2007, our team commissioned ActionLink, a third
party field marketing organization, to survey stores to determine whether or
not the program was: [1] educating sales associates (both in Home
Electronics and surrounding departments) and [2] engaging consumers. With
that, 161 stores nationwide were visited and polled and here's what the
results showed:
CompUSA Survey Results Said...
>
80% of sales associates in HE Dept and 79% of sales associates in
surrounding departments rated the program as "helpful with increasing their
knowledge of products and services advertised".
> 74% of sales associates in HE Dept and 73% of sales associates in
surrounding departments confirmed "customers were engaged in the program".
> PLUS, a Regional Manager who was polled outside of this study said,
"I know the program is effective at training the sales associates as they
can recite the ads."
Connect in Stores (Starting at $3700 per month)
Karen, will your product be the one consumers ask about from their in-store
product / brand impression? How about the sales associate? Can they recite
your product or service features and benefits?
The CompUSA Media Network makes a difference through proven results.
Don't take the chance of leaving your product / brand unattended while
consumers are making their purchase decisions.
Get started TODAY for as low as $3700 per month!
Contact Us for Customized Proposal:
Wanda Watson
CompUSA Account Director
(972) 528-2164 office
(817) 312-7774 cell
wanda_watson@compusa.com
wandaw@compusamedianetwork.com
http://www.compusamedianetwork.com
*Managed by In-Store Media Networks
To
learn more about ISM and our [NEW] ICE Media Network
reaching 56% of the Independent Consumer Electronics market
please visit
http://www.ismnetworks.com/advertiserhome.html
Issue 03/21/2007
Vendor Update
Industry Quotes
"Brand recall among in-store viewers was 65%. By comparison, brand recall
for at-home viewers is closer to 23%." CFO Magz., Aug 2006
"The fragmentation of audiences among an array of media options is forcing
marketers to put less emphasis on traditional outlets such as TV, and more
on narrowly targeted media (like Digital Signage)." Adweek.com, June 2006
Learn More >>>
DEADLINES:
- Weekly spots due 12 days prior to air date.
- Monthly spots due 3 weeks prior to air date.
Learn More >>>
PRODUCTION:
Starting at $750.
Learn more >>
CompUSA Media Network, 14951 North Dallas Parkway, Dallas, TX 75254 (800)
750-7027,
www.compusamedianetwork.com
Managed by: ISM Networks, 10300 N. Central Expwy. #580, Dallas, TX 75231
(866) 750-4766,
www.ismnetworks.com
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